Ad Spec
Checker
A calm planning dashboard for digital ad specs. Choose a platform and creative type, then get practical requirements, QA notes, and a starter deliverables matrix for briefing, quoting, tracking, or handoff.
Built for
Producers, traffickers, and account teams turning media specs into practical deliverables.
Platforms
Google Ads, Campaign Manager 360, DV360, and Adform planning guidance.
Output
Producer notes, recommended sizes, technical specs, checklist, and CSV matrix export.
Build a spec plan
Choose the platform and creative type to get producer-friendly specs, planning notes, and a starter deliverables matrix.
Resolve platform + publisher requirements
Combine a platform baseline, publisher guidance, and campaign inputs to generate a practical delivery profile for briefing and trafficking.
Step 1
Select the route
Step 2
Add campaign inputs
Step 3
Resolved profile
The output below merges platform rules, publisher overrides, and campaign inputs. Sparse records are deliberately marked for manual check.
pass
7
warning
2
fail
0
needs input
1
Client-facing summary
Delivery profile
This looks usable for planning, but a few inputs or publisher details need confirming before final handoff.
zip required
true
manifest required
false
backup image required
true
click method
click tag required
external assets policy
limited
storage api policy
not allowed
font policy
unknown
ssl required
true
Validation checks
| Status | Category | Message | Source |
|---|---|---|---|
| pass | missing input | Platform selected: Campaign Manager 360. | campaign |
| pass | missing input | Publisher selected: The Guardian. | campaign |
| needs input | missing input | Add a campaign name before this becomes a usable handoff row. | campaign |
| pass | compatibility | The Guardian is listed as supporting Campaign Manager 360. | publisher |
| pass | compatibility | Campaign Manager 360 supports the selected creative type. | platform |
| pass | compatibility | The Guardian is marked as accepting this creative type. | publisher |
| pass | compatibility | The Guardian is marked as accepting this delivery method. | publisher |
| pass | packaging | ZIP packaging is required or expected for this delivery profile. | resolver |
| warning | packaging | Backup image is required or requested. Include it in the handoff list. | publisher |
| warning | technical | Storage APIs should not be used for this platform profile. | platform |
Missing inputs
- Campaign name
Build brief
- Build for The Guardian using Campaign Manager 360.
- Creative type: html5; delivery method: platform upload.
- Prepare ZIP package(s) for delivery.
- Include a backup image in the deliverables list.
- Plan for around 5 working days lead time.
Trafficking notes
- Requires complete HTML document.
- At least one click tag.
- Backup image separate, not inside ZIP.
- No indexedDB, localStorage, openDatabase, or sessionStorage.
- Some formats must be built in-house by DAP.
- Some hosted HTML5 requires backup image.
- Click method: click tag required.
- External assets policy: limited.
- Storage API policy: not allowed.
Deliverables matrix preview
Export action placeholder for v1. This table model is ready for CSV export later.
| Campaign | Publisher | Platform | Creative Type | Delivery Method | ZIP Required | Manifest Required | Backup Required | Click Method | External Assets Policy | Storage API Policy | Font Policy | Validation Status | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Untitled campaign | The Guardian | Campaign Manager 360 | html5 | platform upload | Yes | No | Yes | click tag required | limited | not allowed | unknown | needs input |